To provide leading-edge technology, products and services to the Scientific and Medical Community that meets their individual application needs.   In this endeavor, we want to create long-term value and return on investment for our stakeholders, ie Customers, Suppliers, Share holders and Employees.

We envision our role in:

• Providing leading-edge technology products.
• Offering an excellent price-performance ration.
• Supporting our customers to their full satisfaction.
• Create a conducive climate for a motivated staff in    order to get top performance every day.

The customer is the centre of our business, thinking and activity.   It is a mindset that drives our business to make customers successful.  The customer shall find us as engaged active partners, ready to consult and care about their needs.

Our value system is grounded on good business practice tenants.

Tenacity : Determination to succeed.

Integrity : Good ethical conduct.

Teamwork : Together we can achieve that which no one of us can achieve alone.

Excellence : Quality and service in all we do.

In this endeavor, we are guided by a philosophy embodied in this acronym:

 LOUD

• L – Listen to what customers are saying.

• O – Observe customers in action.

• U – Understand clearly.

• D – Do as per customer’s expectation.

AFRICA SALES (Pty) Ltd. is a wholly Botswana registered and licensed Company, with its office and Warehouse in Tlokweng. We have a reputation for supplying good quality Industrial and Laboratory Chemicals, Scientific and Medical Laboratory Equipment and Consumables.   It is this reputation, which we guard jealously, that motivates us to keep offering the best services to our valued customers.

We can supply most items of equipment that will be found in a Laboratory, whether it is Educational, Research, Medical or Industrial.  We also offer Planning, Installation, Commissioning and Training of Personnel as part of our service portfolio, (Turn-key projects).   We place considerable emphasis on training and believe that training allows customers to derive more value on their investment.

For operational efficiency, we have divided our Organization into three Business units, namely:

1. Laboratory Products & Services:

a. Laboratory Equipment and Reagents.

b. Certified Reference Materials.

c. Life Science Reagents and Consumables.

d. Process Equipment and Consumables.

e. Technical Services.

2. Medical, Surgical and Allied Products:

a. Hospital Equipment.

b. Medical, Clinical and Surgical Products.

c. Diagnostics Kits.

d. Infection Control Solutions.

e. Medical Equipment and Disposables.

3. Industrial and Mining Supplies:

a. Water Treatment Chemicals.

b. Tanning Chemicals.

c. Industrial Solvents.

d. Pharmaceutical Manufacturing Raw Materials.